Winter Blitz Top Picks
Winter is not done with us yet. Here are the styles winning the Winter Blitz right now, the pairs flying off the shelves, plus the smartest ways to pay for them.
If your winter shoes have been your comfort in this long hard winter in more ways than one, it might be time to give them a look. Soles wear flat, linings pack down, and the pair that felt great in autumn can quietly stop pulling its weight by the back half of the season.
We've got good news! Mid-to-late winter is actually the best possible time to rinse and refresh. With Summer well on its way the prices of our "Winter Range" are as affordable as they're going to get (except for maybe Black Friday).
**We put "Winter Range" in quotes there because the majority of our range is designed in Australia. Meaning we don't stock a heavy duty Antarctica-ready trekking winter range. Unless you're going to the beach and need those sandals, your "winter shoes" won't feel out of place when it starts to heat up.
The short version
The Winter Blitz is on, and these are the pairs that have been flying out the door.
- Six best sellers. A sneaker, a boot, two flats, a work slip-on and a slipper, the styles our customers are reaching for most.
- Buy for your week. Whether that is footpaths, the office, or the couch, there is a winner here for it.
- Pay your way. Afterpay is available at checkout, so with The Comfort Co every day can be Afterpay Day.
Missed the sale by the time you are reading this? There is still a bargain waiting in the outlet.
The Winter Blitz pulls our best closed-toe comfort into one place, with selected styles reduced, and Naturalizer running a buy two, get one offer on top. Rather than send you scrolling through hundreds of pairs, here are the ones doing the most damage to the stockroom.
Winter Footwear Blitz
Our whole winter range is on special now
On now, in store and online. If you are reading this late and have missed the sale, you can always find a bargain in our outlet. Afterpay available.
Shop the Winter BlitzThe Winter Blitz top picks
The everyday sneaker
Athens Lace-Up Sneaker
The single most-grabbed pair in the whole Blitz, and it is easy to see why. A clean, cushioned lace-up that goes with almost everything and carries you through a full day without complaint. It is a Revere, so the fit opens up and adjusts, and it comes in a wide.
The boot
Damascus Wedged Boot
Winter is boot season, and this is the one people keep choosing. A wedged ankle boot that looks the part with jeans or a dress but has a comfortable, walkable base underneath. Another Revere, so there is real room through the foot and a wide option.
The flat
Orinda Ballet Flat
A ballet flat that does not make you pay for wearing it. Soft black nappa, a neat square toe, and the kind of support you do not usually get in a flat this tidy. That is the Vionic trick: the support is in there, it just does not announce itself.
On your feet all day
June Slip-On Work Shoe
If your day is spent standing, this is the quiet workhorse. An all-black slip-on that passes as smart, goes on without a fuss, and keeps its cushioning through a long shift. Scholl has been doing comfortable everyday shoes for longer than most of us have been alive, and this is a good example of why.
The dressed-up one
Dalary Pump
For the dinners, the events, the days that ask for a heel. A classic black leather pump from Naturalizer, who have made their name on heels you can actually stand up in. Proof that comfort and a bit of polish are not a trade-off.
The cosy one
Easyfit Slipper
The second best seller of the whole Blitz, which tells you exactly what people want in winter. A soft, supportive slipper that is far better than the flat pair falling apart by your back door. Scholl again, and at this price it is the easiest yes on the list.
Not sure which to grab?
Start from the surface you spend the most time on. Footpaths and shop floors reward the Athens or the June. Boot weather and a bit of occasion lean to the Damascus. If it is desks and dinners, the Orinda and Dalary cover you, and the Easyfit is for everyone the moment they get home.
If you have been meaning to sort more than one, this is the month to do it, especially with the Naturalizer buy two, get one offer running. And check your fit while you are at it. Feet spread a little through winter with thicker socks, so a style with some adjustability, or a true wide, beats squeezing into last year's size. When in doubt, our best sellers and the wide-fitting guide are good places to land.
Ways to pay
A good pair of shoes is a use-every-day purchase, and it is fine to spread the cost of one. Across the board, flexible payment options mean you do not have to choose between the right pair and your budget. Afterpay is available at checkout, so you can split the total into four rather than paying it all in one hit. Same price either way, just paced to suit you.
So while everyone else waits for the one big sale weekend, with The Comfort Co every day can be Afterpay Day.
Grab your winner before your size goes
Size runs are moving quickly on the Blitz. The best pairs do not hang around.
Shop the Winter BlitzQuestions we get asked
Can I pay with Afterpay?
Yes. Afterpay is available at checkout, so you can split your order into four instalments. The price is the same as paying upfront.
How long is the Winter Blitz on?
It is on now, but size runs move quickly and offers do end. If your size is showing in the pair you want, it is worth not leaving it too long. Missed it? There is usually still a bargain in the outlet.
Which pair should I buy if I am on my feet all day?
Look for cushioning and a supportive footbed first. The June slip-on and the Athens sneaker are the two all-day picks on this list, and a roomier or adjustable fit helps if your feet swell as the day goes on.
Do these come in wider fits?
Many do, the Revere styles especially. Adjustable styles and dedicated wide fits are the ones to look for. Our wide-fitting guide, linked above, walks through the best options.
That is the Blitz as it stands. Grab your winner, pay the way that suits you, and let last year's tired pair finally retire. Shop the Winter Blitz.