The Comfort Co.
Our Story
Move through life, not around it.
A collection of the world's best comfort shoe brands, brought together under one roof. We were born in foot health innovation, moulded by it.
2007
Where it all began
It started with a single breakthrough: Vasyli Medical, makers of the world's first heat-mouldable orthotic. It changed the industry overnight.
The birth of
Vionic
Why should supportive footwear be ugly? The answer was Vionic: orthopaedic shoes built around real arch support that people actually wanted to wear.
Expanding the family
OS1st, pioneers of graded compression. Anodyne, the highest-tech diabetic shoes. Aetrex, a technology company that happens to make shoes.
Launching Revere
There were almost no sandals that could take an orthotic. So we built the removable sandal footbed. The result: Revere.
2020
Growth through challenge
When the world pulled back, we leaned in, acquiring and developing new brands to fill every corner of the comfort category.
The Comfort Co. is born
A single place to bring it all together. Multiple brands, one house, one recipe.
A house of brands
We make: Revere, Mia Vita, Vitasole, Scholl.
We hand-pick: Vionic, Aetrex, OS1st, Anodyne.
The recipe of comfort
Arch support, cushioning, and a fit that actually fits. Different brands, one promise. The recipe is non-negotiable.
2026
Move through life, not around it
Comfort was never really about the shoe. It is about everything the shoe lets you do.
Now, you're part of the story
Every pair carries decades of innovation with it. Now, you are part of the story too.